What is SEO, How it Works

The full form of SEO is Search Engine Optimization. We all know What is Search Engine and how it works. The definition of Search Engine is: A program that searches for and identifies items in a database that similar to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.

Now our second term is Optimization. But a question in mind, What to Optimize and How to Optimize? According to definition, The action of making the best or most effective use of a situation or resource is called Optimization.

Now we know that we are going to Optimize a website for a Search Engine like Google, Bing, Yahoo etc.

Every Search Engine has it's own technology. By which we can define them in category of Good, Better And Best. In easy words, When we search a term in Search Engine, we actually point some of these rules.

1. What results we got?
2. What criteria selected?
3. How accurate the result was?
4. How many results found in particular session?
5. Speed of searching and many more.

So in SEO we submit website to different Search Engine to gain Organic Traffic. When someone search a term on Search Engine and redirected to your website that means it was a Organic visitor. There are basically 2 types of SEO:

1. On Page SEO - On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
2. Off Page SEO - Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs).

Why we need SEO?

In order to reach maximum audience online, SEO is the best technique. By doing SEO of your website gives you Good Response in Business, Leads, Profits. So if you are new in this area, you must find a good SEO Company. SEO Company will charge you for good ranking of your website by which you can get good results as audience which may convert in your customers.

Why SEO Company?

If you are new in this field, and don't have proper knowledge of SEO, never waste your time. Hire a SEO Company, they will advice you and do all your work.

Hope you like this information. In our next article we will talk about new topics.

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